YUMMY. FREE. TRIAL.
One-on-one sampling is a proven method in developing new users. Imagine your sampling effort if combined with a unique brand experience. Create not just a sampling opportunity, but a total brand immersion through event trailer configurations and messaging that echoes your brand's personality. The world's largest ice cream truck or traveling grill - a hip-hop lounge or gourmet diner.
Ben & Jerry's "Together for a Sweet Cause"
MRA collaborated with Target's agency, rock and rain, who planned and designed "Together for a Sweet Cause", an ice cream social introducing two new Ben & Jerry’s ice cream flavors exclusive to Target. A branded 53’ vending trailer was transformed into one of the largest ice cream trucks on the road. With two vending windows, that span fourteen feet each, and eight serving stations, this was the ultimate sampling vehicle to hand out 15,000 samples of ice cream on a hot, sunny Sunday in New York City.