MRA: Mobile Marketing Tours: Experiential Marketing Tours: Experiential Mobile Marketing: Gallery

B2B

Business-to-business experiential mobile marketing – commerce between two businesses, such as a manufacturer and a wholesaler or a wholesaler and a retailer – is an innovative solution for showcasing your products to buyers. MRA created the Heart FX Pod for AstraZeneca, who engaged health care providers at medical centers and hospitals in a meaningful, convenient conversation about their product line. Click here to learn how B2B experiential mobile marketing helped Air Liquide, Batesville Casket Company, Mazda and more MRA clients.

B2C

Business-to-consumer experiential mobile marketing – commerce between a business who provides products or services to its customers – is a powerful marketing tool to drive awareness and sales. Carhartt’s S.W.A.T. Tour visited retail locations, construction sites, festival and Carhartt-sponsored events promoting their position as a premier maker of denim jeans. Click here to experience how the Fuji Photo Finepix “Picture of America” Tour taught consumers about the ease of using digital camera and how the Meijer Virtual Playground Tour promoted the diversity of their products, especially electronics.

Culture & Education

When you have a valuable story to tell, call MRA to deliver it in a revolutionary way, like we did for the Abraham Lincoln Presidential Library & Museum (ALPLM). MRA designed a mobile version of the library – complete with historical documents, replicas of one-of-a-kind artifacts, and multi-media – to drive awareness of their Springfield, IL, bricks-and-mortar museum and celebrate the Lincoln Bicentennial. Click here to learn how the America I Am: The African American Imprint Tour tells the story of the nation’s African American people through objects, texts, religion, music, narration and media and how the American Legacy Magazine: Know Your History Tour celebrated 13 years of magazine covers and African-American history.

Events & Celebration

Turn your event into a spectacle, your celebration into an extravaganza with an experiential mobile marketing solution. That’s what MRA did for Macy’s, who wanted to bring the sights, sounds, and magic of their annual Thanksgiving Day Parade to people across the country. Click here to learn more about the Macy’s Parade-on-Parade tour, the Hard Rock Café 50 Years of Rock Tour, and many more.

Command, Training & Disaster Response Centers

Rapid deployment of supplies and personnel during natural disasters or catastrophic events is mission critical. MRA designs and manufactures mobile solutions that incorporate state-of-the-art electrical, hydraulic, communication, climate control and technology systems that enable Emergency Responders to deliver aid quickly to those in need. Our mobile solutions include on-site command-and-control centers; contingency planning office space; mobile data centers; training/classroom facilities; and mobile laboratories.



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