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MRA handles every aspect of the mobile marketing experience including outfitting and customizing vehicles, staffing, and turn key tour management services.
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Mattel - Hot Wheel's: 40th Anniversary Road Trip Tour
The Hot Wheels tour will be traveling from Mattel, Inc.'s headquarters in California cross-country to six other cities with a final stop in New York. This tour is bringing the beloved brand to enthusiasts across America. The tour also features life-size Hot Wheels cars, historic Hot Wheels memorabilia, kiosks to create custom, souvenir Hot Wheels "drivers licenses" and limited giveaways of commemorative 1:64 scale Hot Wheels Road Trip die-cast vehicles and autograph sessions with Hot Wheels designers.

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Hard Rock Café – 50 Years of Rock Tour
The 48 foot double expandable trailer served as a mobile museum featuring rock and roll memorabilia in several vignettes and showcases. Custom kiosks delivered branded messages from the tour’s sponsors, AT&T and Nokia. Video presentations and listening areas ensured that the music of famous artists highlighted in the museum could be seen and heard. The six month tour traveled to Hard Rock Café restaurants and other events across the country. The tour accomplished the initial goal of generating increased interest in the Hard Rock Café among potential customers and emphasizing that there is more to the Hard Rock Café than a restaurant.

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Macy's Parade-on-Parade Tour
With 2006 marking the 80th Macy’s Thanksgiving Day Parade, Macy’s Parade and Annual Events division wanted to create a spectacular celebration for the occasion and support Macy’s emergence in new markets as Federated Department Stores (Macy’s parent company) acquired new locations. The solution was a mobile interactive event to bring the sights, sounds, and history of the Parade to locations across the US.

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